This case study features Mathnasium Learning Center.

Mathnasium is a math tutoring franchise that “Makes Math Make Sense” for children of all ages.  Mathnasium is one of the fastest-growing educational franchises in the world and currently has over 200 franchises throughout the country.



Every Mathnasium student receives a t-shirt upon enrollment. With over 200 affiliate franchises, ordering from just as many different vendors, brand dilution (unapproved logos, shabby products) became a legitimate concern.  Smaller franchises were hindered from acquiring custom promotional products available to larger franchises, due to an inability to meet the minimum purchase quantities required by most vendors.

In 2009, Mathnasium approached Social Imprints to kick-start an authorized merchandising program.  Social Imprints developed a line of merchandise with over 15 printed products that can be customized with the name of each individual franchise.




To harness the collective purchasing power of the multiple franchises, Social Imprints built a fully customized web store to serve as a central “hub” where orders are placed in “bulk cycles” every six weeks.  Each franchise now saves at least 20% off apparel orders and receives discounted shipping rates.

Contact us if you’d like to discuss setting up a program for your organization 415-956-0269.




Our next case study features Atticus Circle and the “Gay? Fine By Me” ™ (GFBM) T-shirt Project.

Atticus Circle was founded in 2004 to educate and mobilize straight people for the advancement of equal rights for the lesbian, gay, bisexual and transgender (LGBT) community.

The GFBM T-Shirt Project began at Duke University during Spring 2003. The purpose was to provide Americans a simple yet effective way to publicly condemn homophobia and support equal rights. The initial goal was simply to raise enough funds to give away a few t-shirts. In just 10 days, over 2,000 students, staff, professors, and community members were wearing the t-shirts. Fine By Me, Inc. joined Atticus Circle in September 2008.


"Bulk Web Store"


"Single T-shirt Web Store"


Atticus Circle provides free “Starter Kits” to assist student activists, which include suggestions for fund-raising, organizing, and t-shirt procurement/distribution.  Atticus Circle approached Social Imprints to streamline the t-shirt ordering and production process.  To accommodate the diverse needs of purchasers, SI created two separate custom webstores: bulk orders and single t-shirt orders. The first webstore allows student organizations to order in bulk (25 or more) and provides them a 20% average savings.  The second webstore lets supporters order lower quantities.  SI packages and ships all orders, eliminating Atticus Circle’s need for additional staff to handle fulfillment.



To date, students from over 200 high schools and colleges have organized GFBM t-shirt projects in their communities.  Contact us if you’d like to discuss setting up a program for your organization 415-956-0269.

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One Comment

  1. Posted May 9, 2013 at 8:34 am | Permalink

    Appreciate it from Glynn ;)

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